Captain Morgan - Captain Your Weekend Infomercials
2020. Mxm. What a mess. With lockdowns and layoffs (and a couple of lengthy Government alcohol bans), South Africans were forgetting what a real weekend was all about. It was our job to remind them. (Warning: This infomercial contains actual influencers).
Award: AdColony South Africa Campaign of the Week
Engagement rate with the Dynamic End Card 20.7%.
116,000 people played with the Dynamic End Card with 22,859 of those choosing to mix Captain Morgan's with Lemonade.
An independent Nielsen brand study showed the metrics that matter - a 26.2% increase in brand consideration.
